Toyota in Spain will promote the third generation Prius hybrid sedan in its price path, as the two previous generations it was found that much of the potential customers are put off as an expensive vehicle.
Thus, the Spanish subsidiary of the Japanese manufacturer announced that the new Prius will be sold in Spain at a promotional price of less than 19,000 euros, in line with its direct competitor, the Honda Insight. The Japanese brand says this price adjustment is due to the use of direct payments from the Plan 2000E, incentives for each region and those granted by the IDEA (Institute for Energy Diversification and Saving) for hybrid cars.
The third generation Prius was introduced to Europe in Stockholm, a city chosen by Toyota to be the one that has the highest concentration of this model, with a quota of six per thousand inhabitants Prius.
The new Toyota Prius, which starts to be sold in Spain next September, with a goal of how much sales this year of Spanish for 2,000 units, of which 1200 are from the current generation. By 2010 the figure is expected to rise to 3,000 units, leading to a growth of 50%, with 1,700 units to customers and 1,300 fleets.
Since entering the market the first generation Toyota hybrid, in 1977, the Japanese manufacturer has sold around the world from 1.25 million units, of which 130,000 are for Europe.
The greatest attribute of the new Prius, whose design has been done to that tune with Western tastes, it is their consumption of 3.9 liters of gasoline per 100 km on average, which means reduced emissions to 89 g / km CO2.
Highlights in this new generation the new petrol engine 1.8-liter, same as Toyota Ipsum 1.5-soon was bringing the power has gone from 78 to 99 hp, which, in combination with the electric motor, reaching 136 hp (previously 111).
With this increase in power, the new Prius drops in half a liter consumption, and this has been achieved also by the efficiency of the propeller and aerodynamic, with an index Cx of 0.25, a record in the segment, and segregation of many associated with the devices before gasoline engine, as the water pump. EFECOM fam / MDO
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